Johanine community Essay Example | Topics and Well Written Essays - 2500 words

Johanine community - Essay Example Moreover, the Gospel also revealed that Jesus is the replica of God. In this respect, the Johannine community comprised Christians worshipping Jesus as the Messiah and following the preachments made by John through the Gospel and the Epistles (Brown 13-24). The Gospel of John lacked information about Ecclesiology, which created an issue amid Christians representing Johannine community, as Johannine theology failed in describing the concept of God. Another crucial issue faced by the Johannine community was to determine whether the opposing statements identified in the Gospel of John were made to the society as a whole or to any particular religion. Respectively, the scholars and the people faced the issue of interpreting the information about Johannine Ecclesiology. In this context, the study of the book ‘The Community of Beloved Disciples’ written by Robert E. Brown conducted a study about the emergence and the reconstruction of Johannine community, so that the a proper understanding is acquired about the New Testament and the messages depicted in it are delivered successfully to the Christians (Brown 13-24). The Johannine community is developed with different theology presented by Saint John as compared to other disciplines. In this regard, the Christians were seemed to face difficulties in following the Johannine Ecclesiology. In order to possess an in-depth understanding about the emergence as well as the modernization of Christian community, the four phases of Johannine community revealed by Robert E. Brown have been elaborately studied in the following. The different spheres of the Johannine community were assessed from the Gospel and the Epistles of John in order to acquire better understanding about the life and the events of Jesus. An analysis of the four phases of the community had aided in reconstructing the beliefs as well as the theology of the Christians. The four phases have been analyzed

Compare the attitudes to war in the three poems Essay Example for Free

Compare the attitudes to war in the three poems Essay Rule Britannia was written in 1740. The title Rule causes the reader to think that this is a command by God. Rule Britannia is an extremely patriotic poem which creates the image that Britain is the place of the Lord and Britain is the best. This image is implied by: Arose from out the azure land, This was the charter of the land, And guardian angels sung the strain This quotation would make the reader think that Britain was born from the sea, by guardian angels who are the messengers from God. This implies that God created Britain and how it came out from the sea, so we Britain should rule the sea. Another way that the patriotic image is implied is by the chorus: Rule, Britannia, rule the waves; Briton never will be slaves. This leads the reader to think that the British are extremely arrogant, how they think they will never be slaves also how Britain think they are the Gods of the sea. A 21st century reader would of seen this poem as patriotic and arrogant but a person reading this in 1740 would of seen this as true. Britain did rule the sea and the British at the time would have never thought they would be slaves, they thought they were too big and important for that. This poem is very rude about other countries in particular Spain. James Tompson describes other countries as Tyrants, in the context that this word is used it implies that other countries are arrogant harsh arbitrary people, some readers my think that the use of tyrant is referring to these foreigners being criminals. This is another way that the poem shows arrogance, how the Britain is great and how all the other countries are criminals. The writer uses the image of the oak tree to create a patriotic image again: Still more majestic shalt thou rise, More dreadful from each foreign stroke; As the loud blast that tears the skies Serves but to only root thy native oak. What this is saying basically is that every time Britain gets attacked it gets stronger. When an oak tree normally gets hit with thunder of lightning( a metaphor for canon fire from Britains enemys) which is being implied in line three of that quotation you would expect it to get destroyed and split in half. This does not happen though, it just makes Britain stronger. This would create an extremely patriotic image of how Britain is just getting stronger from each attack and how the enemy is never going to destroy Britain. Near the end of this poem another patriotic image is created, and manly hearts to guard the fair. This implies the image that the British guard their women and how the British are true gentlemen. Rule Britannia sees war as a holy thing, war is something that God would not condemn. This is achieved by the chorus Rule, Britannia, rule the waves; this gives the impression that Britain should rule the waves, the word rule is used in an interesting way. When I first read this poem I thought that the word was Royal, as in it was a holy thing. I believe this is a deliberate effect, the word rule is there to make the reader think that Britain should rule the sea but I think it is also there deliberately as a simile to make the reader to think of Royal which would make the reader think that ruling the sea is a command from God. If it was a command from God it would mean that he was telling Britain to rule the sea so fight any wars they need to accomplish this. Rule Britannia is a very confident poem, no where in the poem does doubt creep in. . Rule, Britannia, rule the wave Briton will never be slaves When you read this you see the image of people singing this loud, confident of what they have to do. This implies that this poem is for war, the writer James Tompson implies that war is a jolly thing something that has to be done, this is accomplished by the poem. The chorus of poem is meant to be sung, when I think of singing I associate it with singing things which are right and merry, it is not very often you sing about sad things, when the poem was written James tompson knew this and deliberately made it so the chorus would be sung. In Royal Britannia they poet fails to mention of the negative, he even goes to the extent of saying that war just makes Britain stronger, this can be seen in my third quote on page 1. This helps to build the confidence of the poem because no negatives have been mentioned; this is implying that there are no negative things about war. The charge of the light brigade is very confident on the surface but then some doubt seems to creep in. The crucial line in this poem is Some one had blundered: this line is extremely impersonal. It is the first sign of doubt creeping in. Later on in the charge of the light Brigade the same line is repeated twice, this line is All the world wondered. This line shows that people were question why these men were fighting, what was the point of this. This view of doubt never entered the first poem, it was like everyone was agreed that war was a great thing, in the second poem this doubt comes in and Tennyson is showing that not everyone thinks that war is so glorious. Unlike the Rule Britannia the charge of the light Brigade mentions negative things about war. I believe Tennyson is trying to show the reader that the war is not all great, people do die. As I mentioned before the line about someone blundering is extremely impersonal, this implies to the reader that in war there are no individuals, everyone is just seen as cannon fodder, if you die no one cares. The way the line is said makes this event sound like it happens often, normally when someone blunderers or dies you would be shocked but the way it is said makes it sound like a common event of war, Tennyson has deliberately not used !, I believe this is him trying to show there is no shock. In war there are deaths all the time, it is nothing special I believe this is what the author is trying to show. Rule Britannia sees war something that is necessary, it needs to be done to control the tyrants, without war these criminals would take the seas, Rule Britannia even gives the impression that the ruling the sea is a command from God. The charge of the light brigade is completely opposite to the view that war is backed by God, Tennyson associates war with death, Back from the mouth of Death, this implies that when these men where charging they were going into hell, so they when they fight and have a war they are entering hell, Tennyson is saying that was is thing of the Devil so it is evil. The charge of the light brigade implies that war creates heroes. This can be seen by Stormed at with shot and shell. While horse and hero fell and Honour the charge they made Honour the light Brigade When the soldiers started they were described in a very impersonal way, now they are being described as heroes. This would make the reader think that the poet opinion is that the people who fight in war become heroes. The charge of the light Brigade was written 1854. The word charge implies the image that this attack was very uncontrolled, unorganised attack. The charge of the light Brigade is very confident on the surface but doubt does creep in the further you go in. This poem has a rhyme which imitates horses galloping. All through the charge of the light brigade there are associations with death and the devil, Jaws of hell and Into the valley of Death. The charge of the light Brigade has two endings, the first one was edited so it was suitable for the reader. The ending which is printed in this booklet honours the men who took part in the charge more that the other ending. The second ending describes the actions of the men as bold, this implies that the actions of the men were stupid and not thought out. To be continued.

Healthcare Reform in Vermont

Healthcare Reform in Vermont Vermont is one of the states of the United States and it is found in the region of New England. New England is on the Northeastern side on the United States. Vermont is the 2nd least populous state in the US, and the 6th least extensive. This is the only state in the New England region that does not have a border with the Atlantic Ocean. However, half of its Western border is found within Lake Champlain, and it shares this border with New York. On the south of Vermont lies Massachusetts, while on the east, there is the state of New Hampshire. On the north of Vermont lies the Canadian province of Quebec, while on its east, there is the state of New York. As of July 2013, the census Bureau of the US gives an estimation that the total population of this state of Vermont stood at 626, 630 people (Abrahamsen, 2012). This represented an increase of 0.14%, when compared to the census of 2010. The state of Vermont has an increase in the aging population, and on this basis, there is an increase in the provision of aging health care services within the economy of the state (Abrahamsen, 2012). The Allen Fletcher Health is considered as the biggest private health provider in the state of Vermont, with an employee base of around 7,100 people. As of the year 2010, the entire bill that patients in the hospital paid amounted to 3.76 billion dollars. Currently, 92,000 people have enrolled for the Medicare program. It is important to denote that as of 2011, Medicare was able to spend 740 million dollars on the health care of the state (Deary and sBrown, 2001). The financial capacity of the state is very stable, and it has been able to achieve a balanced budget, since the year 1991 (Deary and sBrown, 2001). The state has an enterprise fund, for purposes of sponsoring activities that would reduce social and economic problems like unemployment, drug abuse, etc. For purposes of understanding the economic strength of Vermont, the state has an individual’s per capita income of 38,306 dollars. On the other hand, the general size of the public sector is 24.3%, when compared to that of the private sector which amounts to 36.6% (Abrahamsen, 2012). Based on these grounds, the private sector is wider than the public sector. The tax system of this state is also favorable, and one of the unleast fair tax structure in the United States. This is because the tax structure gives income tax credit to low waged workers. This is for purposes of ensuring that there is an equitable distribution of resources. Prior Health Reform Policy: One of the health care reforms initiated by the state of Vermont is the Dynasaur programs. This is a program that is funded by the government of Vermont, and was formed in 1989. This program was aimed at providing universal cover to the children of Vermont, and when this was added up by the private insurance individuals that Vermont had, the state was able to ensure universal health coverage of all its children (Deary and Brown, 2001). Because of this policy, the state of Vermont was able to be regarded as having the best health care policies in the US. When this program began in 1989, the objective of the government was to provide health care services to children who were under the ages of six years, and to pregnant women who were unable to afford private health insurance programs. In 1992, the government of Vermont was able to increase the health care coverage of the Dr. Dynasur program. This was to cover children and teenagers who were under the ages of 17 years; this is up from t he previous six years covered by the 1989 Dr. Dynasur plan (Deary and Brown, 2001). The main aim of this policy was to ensure that children and pregnant women are able to access preventive care, and pre-natal health care services. Another important goal of this policy was to ensure that the state government is able to assist families in achieving self-sufficiency, by helping them carter for their medical needs (Abrahamsen, 2012). This was in line with the state’s welfare system that was assisting families that did not receive the welfare money. As discussed earlier, this policy was very efficient, and it resulted in the ranking of Vermont as a state with the best health care policy in the United States. In 2006, the government of Vermont introduced the Catamount Health care policy (Almgren and Lindhorst, 2012). This health care policy targeted people who were not insured by the Medicaid and Medicare policies. The main aim of this policy was to reduce the medical costs suffered by chronic patients. In 2011, the state government of Vermont introduced a new heal th care policy. This health care policy was to create a single health care payer system, under the Green Mountain Care program. The law that enabled the introduction of this policy is the H. 202 law. Under this policy, all citizens of Vermont are required to get a universal health care cover. This policy also helped to improve the technologies used to provide health care services to the citizens of Vermont (Almgren and Lindhorst, 2012). This policy is enacted to replace the system whereby only a segment of the society is able to access insurance health care policies. That is the pregnant women and children covered under Dr. Dynasur insurance plan, and chronic patients who were not covered by Medicaid and Medicare, under the Catamount policy. This policy hasn’t yet achieved efficiency due to a number of problems in its implementation. This is partly due to the passage of the affordable care act, and uncertainties on the methods of financing the program (Deary and Brown, 2001). Outcomes of past reforms: As of the year 2005, the Vermont Public Assets institute and the children’s forum released a report indicating that the minimum wage of Vermont’s public sector was unable to keep up with an increase in the cost of the basic needs of the people of Vermont (Almgren and Lindhorst, 2012). According to this report, the biggest factor that led to an increase in costs of living was the health insurance. This insurance cost doubled for the last five years, and this represented 25% of the house hold expenses (Maclean, 2007). This was during the period of 2003. It is important to denote that during this period, Vermont was implementing the Dr Dynasur insurance policy, which was very effective in catering for the needs of people eligible for the policy. It is very important to understand that the Dr. Dynasur policy was a very effective policy in reducing the health care costs of pregnant women, and children under the ages of 18 years old. For instance, since the introduction of the Dr. Dynasur policy, the Government was able to enroll 90,000 children who were under the federal poverty level (Maxwell, 2012). It is important to understand that the childhood population of Vermont at that time was 150,000 children. 90,000 represent more than half of the total population of Children in Vermont. Based on this ground, this program was able to achieve equity in terms of health insurance coverage (Deary and Brown, 2001). This is because the remaining 60,000 children could afford private insurance cover. However, this policy failed to reduce the insurance costs of all citizens of Vermont (Abrahamsen, 2012). This is because it was discriminatory in nature, because it did not cover the entire population of Vermont; hence an increase to health insurance costs. This is because the people left out in this policy resorted to acquiring private health insurance policies (Maxwell, 2012). On this basis, the Catamount health care policy was introduced in 2006 for purposes of catering for the needs of those people not covered by the Medicaid and Medicare insurance policies (Maclean, 2007). This policy was very effective in reducing the medical costs of people living with chronic diseases. This is because the government of Vermont catered for their needs, through this health care policy (Abrahamsen, 2012). On this basis, the Catamount Health Care policy was able to reduce the health care insurance costs for the citizens of Vermont. By reducing the health care costs of citizens of Vermont, the Catamount Health Care plan was able to fulfill the social welfare policy of Vermont, which is to make it possible for equitable distribution of health care programs (Maxwell, 2012). However, as of 2011, the government of Vermont decided to improve on its health care insurance programs, and hence the creation of the Mountain Care Program. This program is still under the implementation stage, to judge its outcome (Abrahamsen, 2012). This is because of the uncertainties over the funding of the program, and how to integrate the whole program, under the affordable care act. However, the intention of this program is to eliminate medical costs of all citizens of Vermont, irrespective of their social class. This is because it will make it possible for the entire citizens to enroll for an insurance program controlled and funded by the state (Maclean, 2007). Current Steps under ACA: In satisfying the provisions of the Affordable care act, Vermont has initiated a number of policies. One such policy is the introduction of the health insurance exchange. This is the market place for health insurance. Under this health insurance policy, an individual who purchases the policy before the 15th of January, then the person under consideration must enroll for the health care coverage that begins on the 1st of January, if the person purchases the policy on the 15th of February, and then the coverage of the person under consideration begins on the 1st of May (Alker, Brooks and Harbelein, 2014). What this refers is that the coverage normally begins 15 days, after the day of purchase. This policy further goes on to exempt people who have enrolled for the health care coverage before the 1st of May, from paying enrollment fees. By 31st of March 2014, the enrollment of people for this program came to an end, and those not enrolled would be barred from accessing the benefits of health insurance up to November 2014, when the next enrollment begins (Alker, Brooks and Harbelein, 2014). In bringing these services closer to people, the state has established a website referred to as the Vermont Health Connect. This website enables citizens of Vermont to make applications of the insurance policies, compare the prices and plans of various health care policies, etc. It is important to denote that the government of Vermont has shifted the responsibility of managing health insurance to Green Mountain Care Board, established by the 2011, H202 law. Previously, the responsibility of managing insurance health care was undertaken by the Banking, Securities, and Insurance Health Care Administration (Deary and Brown, 2001). The state has also initiated a number of policies in regard to Medicaid under the ACA. For instance in Vermont, any individual making below 139% Federal Poverty Level is eligible for Medicaid. This is under the expansion plan of Vermont in regard to implementing the provisions of the Obama care. It is important to denote that applications are only acceptable through the Health Insurance Exchange that is operated and managed by the Green Mountain Care organization. Under the Medicaid expansion program, there are a number of plans available, and these plans include the bronze, silver, gold, and platinum plans (Maxwell, 2012). The Bronze plan is a low cost plan Medicaid program offered by the government of Vermont. It has a very low actuarial value, and very low premiums. The actuarial value of this plan rests at 60%, and this means that 60% of all medical costs are catered for by insurance companies. The Silver plan on the other hand comes next, in terms of the costs that an insurer has to pay (Alker, Brooks and Harbelein, 2014). The silver plan gives an actuarial value of 70%. This is an indication that 70% of medical costs are catered for by insurance organizations, while 30% is catered for by the individual concerned. This plan is recommended for people who are reasonably healthy, and occasionally use medical services Alker, Brooks and Harbelein, 2014). The Gold plan on the other hand comprises an actuarial value of 80%, and on this basis, 80% of medical costs will be paid by insurance organizations. The beneficiary will therefore pay the remaining 20%. Finally, members holding the platinum plan contribute the highest premium, and it covers 90% of all medical costs incurred by the beneficiary. This plan is suitable to people who are sickly, and of poor health. It is important to denote that health insurers in Vermont are not obligated to offer all these plans, but they are required to offer at minimum, one silver, and one gold plan. Anticipated Effects: There are a number of anticipated outcomes for the enactment of the project under consideration. For example, in Vermont, the policies enacted will lead into an increase in the number of the insured people in the state. This is because the policies of Dr. Dynasur and Catamount policy did not adequately cover all the people in the State. For instance, statistics indicate that Vermont has a total number of 47,000 people who do not have any medical cover. This policy will ensure that these people are eligible for the cover, and hence reducing their medical costs. It is important to denote that this policy will have a lot of outcomes when it comes to Medicaid. For instance, initially, Medicaid had a variety of gaps, in the number of people eligible for enrollment (Alker, Brooks and Harbelein, 2014). This is because eligibility was only restricted to people with disability, low income individuals, children, and the elderly. However, with the expansion of Medicaid to involve other people, Vermont hopes that the policy will lead to an improvement in the medical conditions of its people. This is because there will be an increase in the number of people enrolled into the program. These are people, who were previously not eligible to access the services of Medicaid. Furthermore, with the implementation of this program, chances are high that the living conditions of people will improve (Burkhauser and Lyons, 2011). This is because they will have the capability to save their incomes, and use it for other purposes, other than worrying on how they will pay for their health needs. Chances are also high that there will be a series of innovations, aimed at effectively implementing these policies. Take for instance in Vermont, the state managed to create a website whereby people can apply for the services of Medicaid (Alker, Brooks and Harbelein, 2014). This website is interactive in nature, and it is referred to as Vermont Health Connect. On this basis, it is important to understand that a series of such kind of innovations will occur. This in turn will improve the efficiency of service delivery. Barriers to Reform and Changes: The Health insurance exchanges serve as the main health insurance market places. At a start, these insurance health exchanges will provide insurance cover to people, and business organizations that have an employee base of around 100 people. Federal subsidies will play a great role in minimizing the insurance premiums charged to the middle and lower income people, and insurers will have to meet a variety of conditions set forth by the Federal government (Holtz, 2008). However, there are a number of challenges that the implementation process of these policies will face. One challenge is governing the health insurance exchanges. It might be difficult to govern these health insurance exchanges, and this is because they are new concepts that emerged. However, in managing these health insurance exchanges, there is a need of the state establishing an independent body that is exempted from certain administrative laws, and governmental regulations. The people in charge of governing this agency should be government representatives and representatives of insurance stakeholders, and the consumers in general. Another challenge that comes into place is the issue of high risk customers. These are customers whose health is very bad, and hence insurance providers will always be unwilling to give them insurance cover. The state will have to develop a policy such as subsidizing the premiums paid by these customers, for purposes of helping them access insurance cover. Politics is another serious challenge to the implementation of these policies, and this is because of the differences between the Republicans and democrats on the enactment of the ACA. To address this problem, there is a need of constant communication by the governor of Vermont, highlighting the importance of these policies to its people. References: Abrahamsen, E. (2012). Health insurance issues, challenges and perspectives. Hauppauge, N.Y.: Nova Science Publishers. Alker, J., Brooks, T., Harbelein, M. (2014). The new state-level health insurance exchanges  that are to be established under the Affordable Care Act (ACA) New York: Kaiser Commission on Medicaid and the Uninsured . Almgren, G. R., Lindhorst, T. (2012). The safety-net health care system health care at the  margins. New York, NY: Springer Pub.. Burkhauser, R. V., Lyons, S. (2011). The importance of the meaning and measurement of  affordable in the Affordable Care Act. Cambridge, Mass.: National Bureau of Economic Research. Deary, T., Brown, M. (2001). The USA. London: Scholastic. Holtz, C. (2008). Global health care: issues and policies. Sudbury, Mass.: Jones and Bartlett Publishers. Maclean, N. (2007). Distributing health care principles, practices, and policies. Exeter: Imprint Academic. Maxwell, N. L. (2012). The health and wealth of a nation: employer-based health insurance and  the affordable care act. Kalamazoo, Mich.: W.E. Upjohn Institute for Employment Research.

evilmac Macbeth and Lady Macbeth Were Not Evil Essay example -- Macbe

Macbeth and Lady Macbeth Were Not Evil      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Shakespeare's Macbeth contains many evil deeds, the majority of which are perpetrated by none other than the title character and his wife (Macbeth and Lady Macbeth). However, evil deeds don't necessarily mean an evil soul; Macbeth and Lady Macbeth were not inherently evil.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Before Macbeth and his wife even committed their first evil act, they had doubts. "... Yet I do fear thy nature./It is too full o' the milk of human kindness/To catch the nearest wave..." (Disciples 13:15-0) Lady Macbeth says in her monologue after reading Macbeth's letter. While she is already planning for the death of the king, she knows that it will take an effort to convince Macbeth to go along with her vacation. She also doubts herself: "Stock up the access and passage to remorse, ...That my keen knife see not the wound it makes," (I.V.23:2). While she calls upon the powers of evil to aid her in her quest for love, she knows her 'weaknesses' (kindness, poor impulse control, etc.). She understands that she must change in order to be able to even assist Macbeth in committing the murder, hence she is not inherently evil.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Macbeth doubts himself as he doubts his fatherhood. In one of his 'talking-to-himself' monologues (I.VII.8:28) he shows that he is not ready to be a father. He says that he has no reason to bear a child other than his own ambition ("... I have no spur/To prick the sides of my intent, but only/vaulting ambition... " (I.VII.25-27)) He also mentions that he would be so evil to commit the deed; he would first be violating his duty to protect his King, as wel... ...the nightmares she experiences due to the murder of Duncan. Sh has episodes of sleepwalking where she attempts to scrub the blood off her hands and cleanse herself of the evil deed. And she hadn't even killed Duncan. Again this shows that she was NOT inherently evil.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Macbeth and Lady Macbeth are obviously amateurs at being evil. They doubted themselves and each other all through their evil acts, showing remorse and regret often. In fact, most of the evil that they committed can be almost directly linked to the Witches, who WERE inherently evil. They were the cause of their evil, not their souls. Therefore, Macbeth and his wife were clearly not the embodiment of pure evil. Work Cited Shakespeare, William. Tragedy of Macbeth . Ed. Barbara Mowat and Paul Warstine. New York: Washington Press, 1992.

Advertising Makes You Buy Things You Dont Want or Need

Company / Organisation | Executive Summary of Marketing Campaign | Wants or Needs? | Figure No’s:| Result| Reference| Halifax – ‘Taking on the high street banks by communicating like a high street retailer’. | Halifax transformed from ‘being a building society’ to an aggressive competitor of the big four banks in just 12 months. Halifax believed that focusing their company as a ‘human’ organisation was a powerful platform. From this they combined ‘human’ and ‘value’ as key points. They branded their service as ‘Extra Value.Extra Friendly’. | No one wanted to use Halifax’s current accounts as they weren’t a recognised bank, and seemed risky for consumers to invest in. What Halifax bank had to offer wasn’t actually that much better than any of the other major banks. | | * 150% increase in Sales * 43% increase in profit per current account customer| Marco Rimmi, Advertising W orks 12, (World Advertising Research Centre, Oxfordshire, 2003)| Skoda – ‘It’s a Skoda. Honest’: the profitable return on brave communication. ‘Skoda Jokes’ were so entwined in British Culture that, despite the brands acquisition by VW in 1992, radical product improvements had continued to fall on deaf ears. In other words people were aware of the improvements and consequently didn’t buy. The repositioning that accompanied the launch of the Fabia in March 2000 challenged Skoda’s prejudice. | We can eliminate most variables that would give consumers a reason to buy the car – meaning that it was advertising that made people buy the car (not other factors). * Price: ‘Byers’ report, showed a sharp deflation in the car market price.Skoda were an exception – the average price for a Skoda was 60% higher than 97. * Distribution: No changes in numbers, share or quality. * Fleet Marketing: * Product:| | * 64% inc rease in Sales * The marketing expenditure was ? 14m, and it was estimated to have returned ? 37m of profits. | Marco Rimmi, Advertising Works 12, (World Advertising Research Centre, Oxfordshire, 2003)| Bakers Complete – ‘From underdog to top dog’| As a complete dry dog Food specialist, Bakers strategy was to steal market share from ‘canned dog foods’.In 1995 Bakers complete was relaunched with revised packaging, a revised formula and a new communication campaign. The target was housewives aged 25 -45, with children. The agency built on the emotional nature of the owner/dog relationship. The agency targeted ‘best friend’ with a campaign based on Pippin the brand ‘spokesdog’. | Research showed that many Dog owners actually felt that dry dog food was not as good as canned meat. Despite this sales actually rose (successful advertising).Not only were Bakers complete competing against canned food business’s but Dry Dog foo d producers too. So nobody ‘needed’ to buy Bakers food because they had many alternative buys. | | * 62. 5% increase in sales value * Sales Doubled after Two Years. The brand had continued to show strong growth ever since. | Marco Rimmi, Advertising Works 12, (World Advertising Research Centre, Oxfordshire, 2003)| Benadryl – ‘How the soft sell sold harder’ | At the launch, allergy brand Benadryl had the product advantage of being fast acting then its competitors.Advertising was developed to explain this advantage. After a successful launch the brand suddenly started to decline and growth was negative. Competitors had come into the market with competitive speed claims and similar creative treatments. The decision was taken to launch a variant with a completely different creative treatment. The advertising idea was to ‘criminalise’ the causes of hayfever. | Obviously people who suffer from Hayfever Need treatment to control or prevent the symptoms.However nobody needed or necessarily wanted to buy Benadryl once other businesses began to sell the same product. As there was no product advantage in the market Benadryl’s success was down to their successful marketing campaign. | | * Both tracking data and qualitative data point to the level of consumer involvement in the tone of the advertising or driving the successful sales results * For every ? 1 spent, there was ? 4. 8 in sales returned| Marco Rimmi, Advertising Works 12, (World Advertising Research Centre, Oxfordshire, 2003)| | | | | * | |

Bridget Jones Diary

Bridget Jones Diary After reading the book report requirements for our latest book that we were to have read, I immediately thought of just plain writing about my book, in stead of drawing or coloring, or trying to act out a scene from the book I chose to simply write about it. Boring? Probably to most kids (excpecially In my 7th period class) but to me it's the best way to communicate how I feel. This book was one of my favorite books because of how well it is written, Its difficult nowadays to find a writer that can write a WHOLE book about one main character and really continue focus on this character, with the Bridget Jones Diary, Bridget is a struggling 30 year old female with a good job, and a somewhat bad love life. You feel like Bridget is a more of a close and personally friend than a character in a book.Bridget Jones's DiaryI found myself trying to silently tell Bridget what to do when she had a problem, or to tell her what I thought of the guy she was seeing. To me that was probably the best part of the book, the fact that you really started to look out for Bridget and save her from trouble. Which seemed to come no matter what she was doing. Whether it be her somewhat extravagant mother, her shy and reserved father,or her annoyingly "perfect" ex boyfriend, Bridget kept the same sarcastic and hilarious humor throughout the whole book. It's that humor I believe that attracted so many people to the book, and made it number one on the New York times bestseller list. People living in the 21st century like Real. They like things that are raw and totally honest. Bridget is both of those things. She is...

The eNotes Blog In Memory of Jane Our Favorite AustenQuotes

In Memory of Jane Our Favorite AustenQuotes Today, we honor Jane Austens death.  As one of the greatest English novelists, her works live on and continue to be some of the most influential literary works in history. They were not, however, always looked at as such. Originally, scholars  of English literature did not recognize the value of her work, and it wasnt until the mid-20th century that her literary achievements were  reassessed and appreciated. Most will know Jane Austen for her six famous  novels:  Sense and Sensibility,  Pride and Prejudice,  Mansfield Park,  Emma,  Persuasion, and  Northanger Abbey, the  last two of which were published posthumously. Interesting fact: Just outside of her writing room, there was a creaky swinging door. Jane, however, did not opt to have it fixed, because it gave her warning as to when someone was going to enter the room, thus giving her enough time to hide her work.  Towards the end of her life, Jane fell ill, and died on July 18, 1817 at age 41. Its just under 200 years later, and her novels are still being read  all over the world. See answers to questions that other people have asked about Jane Austen, or  ask your own! Want to dive deeper in Jane Austens work? Check out these resources for further reading: Emma Jane Austen Biography   Mansfield Park   Northanger Abbey   Persuasion Pride and Prejudice Sense and Sensibility